Cisco Enhances Partner Program To Drive Partner Differentiation And Profitability
Cisco News, Wednesday, November 8,2023
Cisco Partner Incentive to reward partners on all Cisco software, hardware, and services, and drive incremental growth and customer value.;Industry-leading Partner Relationship Management experience further enhanced with AI/ML-driven predictive insights to help partners grow revenues and increase profitability.
At Cisco Partner Summit 2023, Cisco (NASDAQ: CSCO) announced new features, enhancements and tools for its extensive partner community. As Cisco invests in creating more business value throughout the entire customer lifecycle, it has initiated a significant evolution of its flagship incentives to reward partners for selling Cisco hardware, software, and as-a-service solutions. To support partners' competitiveness, Cisco is adding up to six new Solution Specializations within the next nine months.
'The Cisco Partner Incentive is the biggest change we've made to partner incentives in more than a decade and is the capstone on the Cisco Partner Program evolution started in 2020,' said Marc Surplus, Vice President of Partner Strategy and Programs at Cisco. 'In broadening Cisco's suite of Solution Specializations, we are helping our partners differentiate in the market and demonstrate their expertise in the technologies and solutions sought by customers.'