Nearly Half Of Execs Believe Generative AI Will Boost Financial Performance In 2024
ITPro, Friday, November 10,2023
Generative AI use cases typically focus heavily on the potential cost savings
Nearly half of senior leaders in the UK and US expect generative AI to impact their bottom line next year, with more than half prioritizing use cases with an immediate impact on revenue or cost.
According to research from contract management software company Icertis, business leaders also expect competition to become fiercer and workforces to be transformed - in a space of months, rather than years.
"We are living in a revolutionary era for technology with the proliferation of generative AI, yet the question remains whether AI will live up to the hype in terms of its value for businesses," says Monish Darda, CTO and co-founder of Icertis.