Oracle Named a Leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on the Financial Services Industry 2023 Vendor Assessment
Oracle News, Thursday, November 16,2023
Oracle recognized for strengths in FSI fit, artificial intelligence for marketers, compliance and consent management and innovation
Oracle has been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on the Financial Services Industry 2023 Vendor Assessment (doc #US51211923, September 2023). A complimentary excerpt is available here.
The IDC MarketScape study analyzes the functional capabilities and go-to-market strategies of nine CDP vendors that serve the needs of Financial Services Industry (FSI) customers. Vendors were assessed on criteria such as aggregation, artificial intelligence (AI) and analytics, and activation, as well as FSI-specific capabilities such as industry segment data schemas, use cases, and customer profiles.