Cisco App Attention Index Reveals Consumer Fury As Brands Fail To Deliver Seamless Digital Experiences
Cisco News, Tuesday, November 21,2023
New Cohort of Application Users, Coined 'The Application Generation', Sets Bar for Seamless and Secure Digital Experiences.
Cisco launched the latest report in its App Attention Index research series, revealing escalating consumer expectations for digital experience and increased pressure on brand owners to optimize application performance and security. The global study, which examined the digital behaviors of more than 15,000 global consumers, also revealed the emergence of a new breed of application user that is more empowered, sophisticated, and demanding in its use of digital services.