IDC FutureScape: The Digital Business Era Has Arrived, Augmented by GenAI
IDC, Wednesday, November 29,2023
IDC presented its worldwide digital business strategies predictions for 2024 and beyond. The predictions were presented by Tony Olvet and Craig Powers in an IDC FutureScape webinar, which is available for on-demand replay.
For years, digital transformation (DX) has been the focus for organizations looking to gain competitive advantages and modernize their processes and technology. The goal: to become digital businesses where value creation is based on the use of technologies for processes, products, services, and experiences. Now, the digital business (DB) era has arrived. Companies are seeking new digital revenue streams while digitizing operations to reduce costs and increase efficiency. Spending on digital technologies is growing while traditional, nondigital spending is stagnating or even declining. And demand for digital experiences from customers, employees, partners, and suppliers has become an expectation.