PwC's 2023 Emerging Technology Survey
PWC, Friday, December 1,2023
Timing is everything - especially if you're a business leader considering emerging technology investments. AI, blockchain, virtual reality, even quantum computing and the rest of the Essential Eight can drive business growth. But without the right approach, they can result in wasted investments, shareholder frustration and uncertain futures for the executive champion.
Cautionary tales abound - from the VHS rental days through the dot.com bust to premature forays in extended reality. Still, there are success stories, companies that have created whole new markets, revenue streams and business models.
So, what determines if your emerging tech strategy is prescient - or premature? How do you avoid falling for hype or falling behind? How do you balance these efforts with other pressing needs such as cloud migration, compliance obligations and day-to-day operations?
We designed our 2023 Emerging Technology Survey to help answer these questions. The results, along with our first-hand experience within PwC and with clients, can help you make the most of these technologies: how to develop a strategy, execute effectively and grow trust with stakeholders every step of the way toward delivering positive business outcomes.