Tvnz Enhances Personalized Advertising While Protecting Viewer Data And Privacy With AWS Clean Rooms
AWS News, Wednesday, November 29,2023
TVNZ is the first media company in New Zealand to adopt AWS's data collaboration service for advertisers to enhance personalized advertising
AWS announced that Television New Zealand (TVNZ), New Zealand's state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like advertising, media, and financial services more easily and securely collaborate on and analyze their combined customer datasets-without sharing or copying one another's underlying data.