How To Gain A Competitive Advantage With Cloud
ITProToday, Wednesday, January 10th, 2024
Here's how businesses can use the cloud to achieve a competitive advantage amid uncertainty.
There is a push-pull effect currently happening with cloud. Its popularity continues to burgeon, with worldwide end-user spending on public cloud services forecast by Gartner to grow 20.7% in 2023 to total $591.8 billion. Yet, many organizations are spending less given the current inflationary pressures and macroeconomic conditions, with recent earnings reports from Amazon, Google, and Microsoft showing cloud users are looking for ways to cut costs.
Cloud spend has become decentralized and distributed - a trend that's a direct result from the increased usage of cloud. This means greater visibility and management of cloud spend must be attained, shifting the focus to cost optimization. To remain competitive, businesses need to go beyond just slashing budgets and dialing down cloud spending. Instead, they should look for ways to maximize cloud spend more efficiently and effectively by ensuring they are spending on the right things to drive the business forward.