How Generative AI Is Redefining The Retail Industry
NVIDIA News, Tuesday, January 9th, 2024
From shopping advisors for personalized product recommendations to marketing content creation to code generation, generative AI is enhancing customer experiences, optimizing operations and increasing productivity.
Ninety-eight percent of retailers plan to invest in generative AI in the next 18 months, according to a new survey conducted by NVIDIA.
That makes retail one of the industries racing fastest to adopt generative AI to ramp up productivity, transform customer experiences and improve efficiency.
Early deployments in the retail industry include personalized shopping advisors and adaptive advertising, with retailers initially testing off-the-shelf models like GPT-4 from OpenAI.