SAP Announces New Ai-Driven Retail Capabilities To Enhance Customer Experience - From Planning To Personalization
SAP News, Thursday, January 11th, 2024
SAP SE announced new AI-driven capabilities to help retailers optimize business processes and drive profitability and customer loyalty.
These innovative capabilities, from planning to personalization, will provide retailers with holistic customer insights and data analysis to adapt and thrive amid rapid market changes.
'These AI-driven retail capabilities build on SAP's industry-tailored, intelligent customer experience (CX) strategy, which provides companies with deeply integrated functionalities to enable their most critical business processes and customer journeys,' said Ritu Bhargava, president and chief product officer, Industries and CX, SAP.'