NRF 2024: IBM Reports Generative AI Can Bridge the Consumer Expectation Gap with Unified, Integrated Shopping Experiences
IBM News, Monday, January 15th, 2024
As we enter 2024, the retail landscape is undergoing a transformation, propelled by changes in consumer preferences and advancements in new technologies.
According to a recent IBM Institute for Business Value study today's discerning shoppers expect a tailored shopping journey, complete with the convenience of product choices, detailed information, diverse payment methods and a seamless integration of in-store and online experiences that cater to their individual preferences.
Generative AI can help address these expectations, creating retail environments as intuitive and unified as they are finely tuned to individual needs. AI-driven solutions are at the heart of IBM's offerings, focus, and solutions at NRF'24.