Global Tech Spend Will Grow 5.3% In 2024
Forrester, Tuesday, January 16th, 2024
There's a lot to be excited about when it comes to the technology market in 2024 - whether due to the rapid rise of the Asia Pacific market, huge demand for software, the wide-ranging possibilities of generative AI, and/or a growing need for green and digital innovation.
In addition, economic conditions will improve this year due to lower energy prices, healing supply chains, and declining inflation. Cautious optimism abounds: Forrester is forecasting that global tech spend will reach $4.7 trillion in 2024, growing 5.3% in 2024 - a significant improvement on 2023's 3.5%.