Storytelling For CIOs: From Niche To Bestseller
CIO, Wednesday, January 17th, 2024
Once seen as an outlier for progressive IT chiefs, storytelling is now becoming formalized as an essential device to communicate.
What do the following quotes have in common? 'Call me Ishmael;' 'It was a bright cold day in April, and the clocks were striking thirteen;' 'I write this sitting in the kitchen sink.'
Whether it's Moby-Dick, Nineteen Eighty-Four, or I Capture the Castle, respectively, these opening lines from classic novels make us want to read on because we are piqued, amused, surprised, or intrigued in some way. A love of narrative is a constant factor of the human state; scientists put it down to a feel-good hormone called oxytocin, but whatever the reason, who among us can resist a rich story, engagingly told and amply illustrated?