Hunkemoller Finds Perfect Fit With Rise With SAP
SAP News, Tuesday, January 16th, 2024
SAP SE announced that Hunkemoller International B.V., Europe's fastest-growing lingerie brand, has moved to the cloud, leveraging the RISE with SAP solution to offer customers personalized experiences and to keep up with strong demand.
With more than 850 retail stores and 15 online stores across 23 countries, Hunkemoller needed a technology infrastructure that could scale and keep up with the brand's growth. Moving from an on-premise system to the SAP S/4HANA Cloud Private Edition solution with Google Cloud marks the first milestone in Hunkemoller's digital transformation journey to become a data-driven company.
Hunkemoller has an omnichannel sales strategy, selling through its own shops and through wholesale and international franchises. Strong wholesale activities were one of the reasons the company looked to move to the cloud. Hunkemoller wanted a technology infrastructure that could offer flexibility, personalized insights into customers' shopping behaviors and innovation to position itself for further growth.