Key Macro Events Shaping The Digital Agenda In 2024
IDC, Friday, January 26th, 2024
Examining the influence of historical and ongoing events on future digital landscapes.
Looking back at 2023, various factors and events come to mind that encapsulate the year: challenges such as economic slowdowns, soft recessions and flat GDP, rising interest rates, and inflation, which, in the tech industry would reflect focusing on controlling costs in areas such as cloud. Geopolitical tensions also surged, sparking new conflicts across global regions, while the relentless impacts of climate change continued to fuel natural disasters.