How The Recording Academy Uses IBM Watsonx To Enhance The Fan Experience At The GRAMMYs
IBM News, Friday, February 2nd, 2024
Through the GRAMMYs, the Recording Academy seeks to recognize excellence in the recording arts and sciences and ensure that music remains an indelible part of our culture. When the world's top recording stars cross the red carpet at the 66th Annual GRAMMY Awards, IBM will be there once again.
This year, the business challenge facing the GRAMMYs paralleled those of other iconic cultural sports and entertainment events: in today's highly fragmented media landscape, creating cultural impact means driving captivating content across multiple digital channels. Not an easy task when you need to celebrate the achievements and stories of more than 1,000 nominees across nearly 100 categories.