Email Marketers Feel Google, Yahoo DMARC Policy Change
Search Customer Experience, Wednesday, February 7th, 2024
As marketers face changes to email authentication and third-party cookie deprecation, contact centers are a treasure trove of first-party data to drive multichannel campaigns.
Marketers who send 5,000 or more emails at a time to Yahoo and Gmail addresses will be blocked if they don't adhere to authentication protocols, starting this month.
This comes on top of Google deprecating third-party cookies in Chrome this year, which it began with 1% of users last month. Google plans to phase out third-party cookies for the rest of Chrome's users -- who account for almost two-thirds of browser users worldwide -- in the second half of 2024.