How Email Deliverability Can Improve Your Company's Credibility In The Eyes Of Its Consumers
Solutions Review, Thursday, February 15th, 2024
Guy Hanson, Vice President of Partners at Validity, explains why email deliverability is essential in earning and keeping customer trust in your company.
With the digital landscape evolving, data privacy is becoming more critical than ever. For example, over 500 million phishing attacks were reported in 2022, more than double the number of attacks reported the previous year. This is causing many consumers to become wary of cyber-crimes and ultimately making it harder for companies to gain consumer trust. Additionally, in 2024, both Google and Yahoo are cracking down on their sender requirements to adopt more stringent performance standards.
Email marketing can be a powerful way to communicate with consumers. Still, with billions of emails sent daily and scams and security risks rising, it's critical to strengthen your email deliverability and show consumers your company can be trusted.