Transforming For A Smarter Future: Lenovo Events Leader Comments On The Future Of Sustainable Events
Lenovo News, Monday, February 26th, 2024
In 2024, Lenovo's presence at MWC Barcelona is delivering more than a phenomenal product experience. By making thoughtful updates to the design, working with local suppliers, and prioritizing sustainability, Lenovo is counting MWC 2024 as a milestone in its journey toward more sustainable events.
In this article, we cover Q&A with Adrien Vincent, Lenovo's Director of Events who is leading Lenovo's presence in Barcelona about how the event space is changing to not just reflect, but prioritize a more sustainable future.
So, what about Lenovo's MWC presence in 2024 is different than years past?
With the support of our events vendor, Event Strategy Group (ESG), we were able to take a holistic approach and redesign our event stand to be constructed with fewer materials for construction, eliminate separate HVAC systems for the space, and decrease the amount of production lighting and LED walls used in the space.