Is Telecoms Focusing On How Without Asking Why?
RCRWirelessNews, Friday, March 1st, 2024
I know the show is over but I'm leaving the dateline on because, of course, I'm still here. Mobile World Congress was good; so good, in fact, it'll take me a few months and a couple of off-schedule visits to my therapist to make sense of it all.
But Thursday, when the stands are being broken down and the cloakroom is hopping, deep in Gracia over rounds of increasingly obscure cocktails, that's where the narrative comes together. Artificial intelligence is obviously important. It will obviously change companies and countries, markets and industries. When exactly that'll happen is muddy, but that's not the important part.
Here's the important part: the telecoms industry is excruciatingly good at figuring out technology-how things work, how to make them work together, how to make them work together better, how to make sure the box or app or the whatever gets better with each product cycle. There aren't any concerns around the how. That'll all come along. And I don't mean that to denigrate the work of brilliant engineers working in labs all over the world. I mean that to say the real focus needs to be on why.