IBM Study: Sustainability Remains a Business Imperative, But Current Approaches are Falling Short
IBM News, Wednesday, February 28th, 2024
Three-quarters (76%) of surveyed executives agree that sustainability is central to their business, but nearly half (47%) say they struggle to fund sustainability investments
A new global study by the IBM Institute for Business Value found that while a majority of organizations recognize sustainability as important to their business strategy, many C-suite leaders are struggling to fund their sustainability investments. Data collected from 5,000 global C-suite executives highlighted that organizations that embed sustainability within their operations see better sustainability and financial outcomes, while spending less money than their peers.