Google And Yahoo's New Email Requirements And Recommendations
Entrust, Tuesday, February 27th, 2024
This month Google and Yahoo introduced crucial changes to their email delivery requirements. For senders targeting individual Gmail accounts, particularly those exceeding 5,000 emails daily, Google mandates authentication measures.
While Yahoo does not state a minimum sending requirement, it will align with Google's criteria.
Requirements that are to be enforced:
- Implementation of both SPF + DKIM
- Sending with an aligned 'From' domain in either the SPF or DKIM domains
- Sending from a domain with a DMARC policy of at least p=none
- Using a TLS connection for transmitting email
- Valid forward and reverse DNS (FCrDNS)
- One-click unsubscribe (RFC 8058)
- Low spam reported rate
Full requirements can be found in Google's help article.