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All issuesVolume 312, Issue 1IT NewsTelco

Like 5G, Telcos Must Seek Commercial Use Cases To Move GenAI Forward

ZDNet, Monday, March 4th, 2024

Carriers must identify compelling use cases for generative AI or risk having to deal with a bumpy road like they did with 5G.

In driving the adoption of generative artificial intelligence (GenAI), telcos should seek out use cases that actually add value or they could face having to deal with issues ahead.

Noting that AI isn't a new technology for telcos, GSMA Intelligence's head Peter Jarich said GenAI has become much of the lexicon because it democratized the use of such tools and driven widespread interest in them.

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