Has The CIO Title Run Its Course?
CIO, Monday, March 11th, 2024
With the role expanding well beyond its decades-old roots and top tech chiefs rebranding departments for the digital era, some IT leaders are rethinking what's in a name. For Tim Wenhold and Marc Sule, CBTO hits closer to the mark.
There's a lot in a name, and as Tim Wenhold sees it, the time has come to revamp the CIO title so it reflects how integral technology is to business.
'We technologists have disrupted and augmented so many industries, yet that 'title' has stayed . we're really talking about digital leaders now,'' says Wenhold, chief operating officer and chief innovation officer at Power Home Remodeling, a $1 billion exterior home remodeler.