Advice On Digital Transformation, From ITV Studios And Zoho
CXOTALK, Wednesday, March 20th, 2024
In this CXOTalk interview, Rob O'Brien, Head of International Technology at ITV Studios, discusses the digital transformation of television production in response to the rise of streaming services.
He shares how ITV is using innovative technologies like Zoho Creator and Zoho Analytics to centralize production data, enable quick decision-making, and support creatives in making the best TV shows possible. O'Brien emphasizes the importance of low-code development for rapidly building and adapting applications, as well as change management best practices for implementing new technologies across a globally distributed workforce. He also touches on ITV's multi-cloud strategy and their "watching brief" on the potential of generative AI in television production.