Driving And Authenticating ESG Initiatives
BBN Times, Thursday, March 21st, 2024
ESG initiatives have become essential for companies aiming to integrate ethical principles into their core business operations.
Sustainability and corporate responsibility objectives are not optional - they are imperative - and today organisations across the world are navigating how best to advance beyond transparency to accountability around their Environmental, Social and Governance (ESG) commitments and credentials. And it's a complex and multi-faceted journey that can be riddled with challenges.
No organization wants to be accused of 'greenwashing' or 'social washing' - issues that are on the rise with a recent study finding a 70% increase in climate-related greenwashing incidents in the finance and banking sector alone. Additionally, and less often explored, is the relatively recent and 'inverse' phenomenon of 'green hushing' whereby organisations hide/hold back communicating their genuine green accomplishments.