Expanded Partnership Turns Transactions Into Lasting Connections
SAP News, Tuesday, March 26th, 2024
The era of the hard sell is over - companies are now focused on creating sales and service experiences that naturally attract customers and solidify their loyalty.
But this winning approach requires much more than the traditional seller-buyer transaction of engagement, trust, personalization, and mutual benefit.
B2B and B2C customers are demanding virtual sales interactions and smooth, consultative customer service experiences, according to a report from Harvard Business Review Analytics Services. Yet, 51% of businesses still struggle to provide the right data, processes, and capabilities that allow sales and service teams to deliver moments that create lasting connections.