How Solving The Big Data Problem Can Fix B2B Ecommerce
insideBIGDATA, Wednesday, April 3rd, 2024
Gartner predicts 80% of B2B sales interactions between suppliers and buyers are expected to occur in digital channels by 2025.
As more global commerce moves online, B2B organizations are struggling to deliver on the same customer expectations established by the more broadly used D2C and e-tail platforms. In fact, an alarming 65% of B2B executives agreed that ecommerce is broken in their organizations, according to a recent survey by Forrester Consulting. Lack of consistent, high-quality data is the root cause of the challenges in B2B ecommerce.