How DHL Harnessed Genai To Unify 200 Career Sites Into A Single Platform
ComputerWorld, Thursday, April 11th, 2024
DHL's numerous career sites failed on virtually every level, including twin goals of creating brand consistency worldwide and attracting new hires. Now, a single genAI-powered career site assembles lists of prospects in the order they match job openings for recruiters to quickly access and assess.
Like many global organizations, German logistics company DHL had career sites for almost every country in which the company operates - nearly 200 of them. Most of the sites, however, lacked brand consistency and none of them were leveraged to attract new hires. They were merely a place to fill out a job application.
DHL's country-centric career sites also had limited integrations across a multitude of applicant tracking systems - this at a time when skills-based hiring had been growing to meet digitization and other business transformation efforts.
That prompted DHL to turn to generative artificial intelligence (genAI) to fix its talent recruitment problem by consolidating its 200 disparate sites into one site that parsed job seekers into ranked lists to match the company's needed skillsets, and to which recruiters could quickly respond.