4 Steps CISOs Can Take To Raise Trust In Their Business
SearchSecurity, Friday, April 19th, 2024
When CISOs align their investments with CIOs' tech investments, both can fuel business success and enable greater trust with customers, employees and partners.
A clear trend is emerging in today's volatile business environment: Highly trusted organizations have greater growth potential. Another clear trend: CISOs are key to building this trust and must align their tech investments with those of CIOs to achieve trust.
Forrester found that customers who trust a company are more likely to make repeat purchases, prefer the company to competitors, try other products and services, and share their personal information with the company. By contrast, an organization that experiences a data breach loses customer trust and decreases its revenue potential.