Designing the Future: IKEA's Digital Transformation Journey
CXOTalk, Friday, April 19th, 2024
IKEA CDO Parag Parekh joins CXOTalk episode 835 to discuss digital transformation, customer experience, and retail innovation.. Learn how IKEA is embracing technology. data, and AI.
In episode 835 of CXOTalk, host Michael Krigsman talks with Parag Parekh, Global Chief Digital Officer at IKEA Retail (Ingka Group), to discuss the company's ongoing digital transformation. Parekh shares his insights on how IKEA is leveraging technology, data, and a customer-centric approach to revolutionize the retail experience and adapt to the changing consumer landscape.
From implementing AI-powered solutions to enhancing omnichannel capabilities and upskilling employees, Parekh offers a comprehensive look at IKEA's journey to becoming a digital-first organization. He also delves into the challenges and opportunities of driving innovation in a large, global company while staying true to its core values and mission.