Lenovo Gives The Laurel Wreath Tradition A Twist With Technology
Lenovo News, Thursday, April 18th, 2024
The podium celebration has always been one of the most iconic moments of a sporting event. In the ancient Olympic games, champions wore an olive wreath symbolizing triumph and honor.
And up until the mid 80's, the winning F1 drivers celebrated their victory on the track by wearing large laurel wreaths.
This year, Lenovo elevated this tradition with smarter technology.
'Last year, we elevated the podium experience with the world's first kiss activated trophy for Lenovo's Title Races in Suzuka, Japan and Austin, Texas. This year, we challenged ourselves to elevate another classic F1 tradition through meaningful design and smarter technology', says Philip Marchington, Executive Creative Director of Corporate Marketing, Lenovo.