Ferrari And HP Announce A Title Partnership
HP News, Wednesday, April 24th, 2024
Ferrari and HP Inc. announced a historic, multi-year title partnership. Connecting two of the world's most iconic companies, the partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.
In addition, the HP logo will make its debut on the Maranello F1 cars ahead of Miami Grand Prix scheduled for May 3-5, when the team will start competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series launched in 2023, will also race using the new moniker.
Uniting heritage and purpose for bigger impact
HP and Ferrari are committed to accelerate sustainable innovation whether through technology or sport. The companies will also work together to expand educational initiatives within their teams and communities and create a lasting impact for generations to come.