The Estee Lauder Companies And Microsoft Increase Collaboration To Power Prestige Beauty With Generative AI
Microsoft News, Friday, April 26th, 2024
Companies to collaborate on an AI Innovation Lab enabling closer connections with consumers, driving greater speed to market and further enhancing local relevancy
The Estee Lauder Companies (ELC) and Microsoft Corp. on Friday announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging cutting-edge generative AI capabilities in Microsoft's Azure OpenAI Service, the companies will work together to develop solutions that further empower ELC's more than 20 prestige beauty brands as they create closer consumer connections and increase speed to market with local relevancy. The AI Innovation Lab further positions both companies as leaders at the forefront of reimagining the beauty industry with generative AI.