The CIO's Role in Redefining Operational Efficiency
Solutions Review, Wednesday, May 1st, 2024
Recently, when I talk with fellow chief information officers (CIOs), the conversation almost always revolves around the same topic: how to improve go-to-market efficiency. Everyone's being tasked with squeezing more value out of budgets, resources, and tech in order to improve efficiency across their organizations. According to Gartner, 53 percent of digital investments over the past two years have been made with the goal of driving operational excellence.
A primary goal for many go-to-market-focused CIOs is to optimize efficiency in the entire revenue creation process. CIOs who used to be focused on the order-to-cash portion of the process are now finding themselves peeking under the hood of the earlier stages as well. Now, we're tasked with finding efficiencies and preventing leakage at the early stages of revenue creation as well.