Data Center Lead Generation 101
Wednesday, May 8th, 2024: 12:00 PM to 12:30 PM
For Sales, Marketing, Customer Success, Product, and Channel Partnership Professionals in the Data Center Industry
Virtual
It doesn't matter whether your company provides colocation, edge, modular, hyperscale, technology, facilities, construction, or real estate. Your buyers are in the driver's seat and no longer want to spend much time with your sales team until they're very close to purchasing.
Gartner found that as much as 83% of the buyer's journey -- researching, comparing options, and evaluating pricing -- now happens before you even meet a prospect.
This massive change in buyer behaviors -- where prospects have essentially rejected your sales overtures -- has frustrated many old-school sales and marketing teams.
But these changes present enormous, game-changing market share opportunities for those who can get found early -- as trusted advisors.
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