The AI CMO: Elevating B2B Customer Experiences with AI
Wednesday, May 22nd, 2024: 1:00 PM to 2:00 PM
This webinar explores the integration and impact of AI in B2B marketing, addressing strategies for enhancing customer experience, data management, collaboration with IT/data teams, and navigating CMO pressures. Future AI roles and insights for adapting to evolving trends will also be discussed.
You'll Learn:
- Strategies for Enhancing Customer Experience: How AI technologies are being integrated into marketing strategies to improve customer interactions and the immediate impacts observed.
- Linking AI Goals to Digital Transformation Initiatives
- Future AI Trends in B2B Marketing: Insights into the evolving role of AI in B2B marketing and steps marketers are taking to prepare for these changes, ensuring continued relevance and success.
Panelists:
- Jonathan Prantner | Chief Analytics Officer @ OneMagnify
- Lauren Beckstedt | Chief Marketing Officer @ Brunswick
- Amy Musolino | Chief Marketing Officer @ GE Healthcare
Hosted by Amelia