Data Center Lead Generation 201 (Getting to Decision Makers and Larger Sales) - May 22nd
Wednesday, May 22nd, 2024: 1:00 PM to 2:00 PM
Are you struggling to keep up with the massive changes in how people research and make purchase decisions in the data center industry?
Virtual
Have these changes in buyer preferences become even more pronounced when trying to reach decision-makers? And larger sales opportunities?
According to Gartner, up to 83% of the buyer's journey happens before sales teams meet a prospect. So even in the best of circumstances, you're only getting a seat at the table for 17% of the sales process. Ouch!
The self-guided buyer's journey -- where the buyer is very much in the driver's seat -- has frustrated many sales and marketing teams.
But these challenges also present game-changing opportunities for those who can get found early as trusted advisors.
To own most of the typical 28 touchpoints between a stranger and a significant data center purchase, sales and marketing teams must actively participate in the complete buyer's journey.
Hosted by Joshua Feinberg from DCSMI