A New Day For Cisco's Go-To-Market
Cisco News, Wednesday, May 15th, 2024
When we announced the successful close of Cisco's acquisition of Splunk on March 18, it marked the beginning of a new chapter for our company, our customers, and the market. Our complementary capabilities across security, observability, and data are going to help our customers improve their digital resiliency and maximize the massive opportunities in areas like AI.
At the same time, the demands of our customers are constantly evolving, and they need a strategic partner who can adjust to changing market conditions and help them achieve their most urgent outcomes. Over the last 40 years, Cisco has built one of most sophisticated and extensive Go-to-Market (GTM) engines in the industry. Today, we are taking the next step in that mission.
I am pleased to share that Gary Steele, the former CEO of Splunk who joined Cisco as part of the acquisition, will be stepping into the newly created role of President, Go-to-Market. In this role, Gary and his team will evolve our sales and Go-to-Market motions to execute against strategy, align with customer needs, and drive a culture of intense competition, agility, and continuous improvement. Gary's new organization will include Cisco's Sales, Partner, and Global Marketing teams.