HP PC Brand Transformation: A Unified Vision for the Future
HP News, Monday, May 20th, 2024
The perfect PC for you depends on a lot of factors - everything from power, form factor, color, or design and price play a role. In fact, the average shopper takes 20 days to research and buy a PC.
Of those, 33% delay their decision because they are unsure about their choice or are afraid of making a mistake. In other words, choosing a PC can be more confusing than it should be.
HP understands the power of compelling branding to clearly communicate our products' value to customers. And as AI PCs rapidly reshape the personal computing landscape, we recognized an opportunity to take increasingly complex technology and communicate it in a refreshingly simple way.
We constructed a new future-ready naming structure to grow and flex alongside us in the AI PC era. One that will make the purchase journey easier, create closer relationships with our customers, and differentiate HP within the PC category. Customers should expect our brand to evolve as the technology evolves, so that we are ready to meet the possibilities of the AI PC era.
This new structure starts with two prefixes - Omni and Elite - which reflect our consumer and commercial portfolios, respectively. You may have already heard about the first new devices with our new naming announced today - the HP OmniBook X AI PC and the HP EliteBook Ultra G1q AI PC.