Formula 1 And AWS Launch Generative AI-Designed Trophy For Canadian Grand Prix And Give Fans Chance To Create Their Own
AWS News, Friday, June 7th, 2024
Since 2018, Formula 1 has partnered with AWS to harness the power of its data both on and off the track, having developed the next-generation F1 car which launched in 2022 and an enhanced viewing experience for fans through data-driven F1 Insights powered by AWS, which have become a key aspect of the broadcast production on a race weekend.
Now, as the partnership continues to push the boundaries of innovation, Formula 1 is set to introduce generative artificial intelligence (generative AI) through AWS tools, to drive creativity and solutions throughout the sport, as well as increasing operational efficiency.
As an example of that increased creativity, AWS, the Title Partner of this weekend's FORMULA 1 AWS GRAND PRIX DU CANADA 2024, will debut the first-ever generative AI-inspired F1 trophy. AWS explored a range of traditional, elegant trophy designs and applied generative AI to conceive the perfect award.