How IBM Helps Wimbledon Use Generative AI To Drive Personalised Fan Engagement
IBM News, Monday, June 17th, 2024
For two weeks in July, the All England Lawn Tennis Club (AELTC) hosts Wimbledon, the most prestigious tournament in the sport. IBM has been partnering with the Club for more than three decades, enhancing coverage of The Championships and engaging fans with rich data-driven insights.
This year, some of the most compelling stories of the tournament will be told with the help of IBM watsonx, the enterprise-ready generative AI platform.
How watsonx keeps Wimbledon fans up to date
The new Catch Me Up feature, available in the Wimbledon app and website, provides AI-generated summaries for every singles player-describing what happened in their last match and the challenges they face in their next one. Users can personalise their Catch Me Up list by adding their favorite players. If matches are live or video highlights are available, Catch Me Up provides relevant links.