SAP, Salesforce Lead $356 Billion Enterprise Applications Market: IDC
CIO, Friday, June 21st, 2024
The software giants were neck-and-neck as the overall enterprise software market grew 12% in 2023, said IDC.
The market for enterprise applications grew 12% in 2023, to $356 billion, with the top 5 vendors - SAP, Salesforce, Oracle, Microsoft and Intuit - commanding a 21.2% market share between them, according to International Data Corp.
'With just 0.2% of market share separating SAP and Salesforce, IDC regards these two companies as statistically tied for the number 1 position in the worldwide enterprise applications market for 2023,' it said in a new study, Worldwide Enterprise Applications Software Forecast, 2024-2028.
IDC attributed the market growth to the adoption of AI and generative AI integrated into enterprise applications.