IBM Study: Fan Engagement And Consumption Of Sports Shifting, Reveals New Opportunities For Technology Integrations Including Ai
IBM News, Wednesday, June 26th, 2024
International sports fans surveyed are optimistic about the impact of technologies like AI on their digital sports experiences.
As sports fans worldwide tune in to a myriad of athletic events this summer, new research commissioned by IBM (NYSE: IBM) reveals a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption.
The international study*, conducted by Morning Consult, gathers insights from more than 18,000 sports fans across 10 countries to better understand both how they follow and engage with sports, including live coverage, highlights, and summaries, as well as preferences for future engagement and consumption. The findings confirm that fans are prioritizing more personalized and time-saving digital sports content, with the majority recognizing the positive impact technologies like artificial intelligence (AI) will have on these experiences.