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All issuesVolume 316, Issue 1IT NewsCRM

Sales Is A Process That Constantly Needs To Evolve

Destination CRM, Tuesday, July 2nd, 2024

In the ever-evolving world of outbound sales, with artificial intelligence-generated content, tighter spam filters, and search marketing in decline, those who fail to adapt are being left behind.

To correct that, Apollo.io, a provider of go-to-market solutions for sales and marketing teams, created "Outbound Sales: A Multichannel Approach to Growing Your Business by Building Relationships." This new book, officially released June 25, provides expert-backed methods as well as dozens of templates, anecdotes, and actionable frameworks for businesses looking to enhance their sales performance.

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