How To Add Your Logo To Gmail Emails: Gmail & Branded Emails
Security Boulevard, Monday, July 1st, 2024
Only around a third of all marketing emails get opened, according to MailChimp's December 2023 data. The click-through rate (CTR) is a different story, though: the industry benchmark is a mere 2.66%, according to the same source.
So, grabbing your audience's attention is hard. What's new under the sun?
While there isn't much you can do about someone's attention span, there are some things you can do to give your metrics a boost. Setting up branded emails is one of them.
Branded layouts can help you stand out among the dozens of emails your target audience receives every day. They cultivate not just recognition but also trust in your brand. Plus, they have the power to make your email easy to scan so that you can grab the reader's attention within the mere 9 seconds they take to read the email.