Cybersecurity Crisis Communication: What To Do
SecurityIntelligence, Monday, July 15th, 2024
Cybersecurity experts tell organizations that the question is not if they will become the target of a cyberattack but when.
Often, the focus of response preparedness is on the technical aspects - how to stop the breach from continuing, recovering data and getting the business back online. While these tasks are critical, many organizations overlook a key part of response preparedness: crisis communication.
Because a brand's reputation often takes a significant hit, a cyberattack can significantly affect the company's future success and revenue. However, effective crisis communication helps increase customer trust in your business's ability to recover and manage the issue. By preparing for crisis communication before an incident and then following a solid plan, you can steer your organization through the storm.