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All issuesVolume 316, Issue 3IT NewsCxO

CIOs Weigh Generative AI Costs As ROI Comes Into Focus

SearchCIO, Friday, July 19th, 2024

GenAI deployment expenses defy conventional wisdom. IT leaders must consider the potential for higher-than-expected change management and model run costs when calculating ROI.

CIOs increasingly are scrutinizing generative AI projects with a sharper business-value focus, paying particular attention to the cost of GenAI technology as well as its potential benefits.

That's a departure from the early days of generative AI, when enterprises were mostly concerned with exploring the technology's possibilities and cultivating myriad ideas for use cases. The business case for the technology is now becoming more important as organizations look to expand generative AI beyond initial pilots. Two related imperatives are emerging among enterprise adopters: identifying use cases with the best prospects for ROI and spotting generative AI costs that could erode financial gains.

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