KPMG Survey Reveals Strategic Shifts in AI Strategies in 2024
datanami, Monday, July 15th, 2024
The potential of GenAI is well-documented, with one report from McKinsey predicting the technology will add trillions of dollars in value to the global economy by 2030. Organizations are scrambling to leverage this potential and keep up with the rapid advancements in AI.
The enterprise AI strategies have now reached a new inflection point, according to KPMG, one of the Big Four accounting firms. The focus of business leaders has moved beyond simply investing in AI technologies. They are now actively scaling GenAI to unlock new revenue streams, boost ROI, and solidify their competitive edge.
The results of the second KPMG AI & Digital Innovation Quarterly Pulse Survey show that the majority of leaders (80%) across the US recognize GenAI as a vital tool to gain a competitive advantage and market share. While business leaders have different goals for their GenAI investments, the overwhelming majority (97%) believe that AI is a top priority.