Forrester Identifies The Top Emerging Technologies
Destination CRM, Monday, July 22nd, 2024
Generative artificial intelligence for visual content and language, turingbots, and Internet of Things (IoT) security are the top emerging technologies that wil deliver the most immediate ROI for businesses in 2024 and beyond, Forrester Research concludes in its 'The Top 10 Emerging Technologies in 2024' report.
Those four technologies will offer significant benefits in just the next two years, for the following reasons:
- GenAI for visual content. Using advanced machine learning models that generate images or video from text, audio, or video prompts, this technology will help companies generate visual content for marketing, customer experiences, and products.
- GenAI for language. GenAI for language is already delivering value in customer support and content creation but continues to advance at a blinding pace. It is accelerating many other technologies as it goes.
- Turingbots. Accelerated by advancements in genAI for language, these AI-powered software robots help developers build applications that deliver more than just code generation.
- IoT security. The proliferation of devices has led to an exponential explosion in security attacks, raising the importance of security for IoT devices. Vendors are competing and colliding in a rush to offer capabilities.
Emerging technologies that will deliver benefits in the next two to five years include the following:...